News

In today’s fashion world, hype goes far beyond the runway. It’s shaped by online searches, celebrity appearances, viral social media moments, and strategic collaborations. The Lyst Index for Q1 2025 reveals the most coveted brands of the season. Here’s our top 10: 1. Loewe Loewe claimed the throne with a 38% surge in...

Over the past few years, Adidas' retro sneaker models — the Samba, Gazelle, and Spezial — have experienced an explosive global resurgence. From London to Los Angeles, São Paulo to Paris, these once-functional sports shoes have now become fashion staples. Here’s a breakdown of the current hype across different markets, the marketing...

Summer is in full swing across Europe, and if there's one thing we've learned from recent heatwaves, it's that style and comfort don’t have to be enemies. The good news? You can keep your drip on point even when the temps soar. Here are 5 must-have pieces to beat the heat in...

If you don’t like showing up at the airport looking sloppy, this post is for you. Here are five cool and comfortable outfit ideas for your summer travels. Let’s get inspired! We know that before going on vacation, you’ve got a million things on your mind, and putting together your airport outfit...

If there’s one combo that has won over the hearts of European fashionistas, it’s the skirt + sneakers duo. Forget the old idea that only heels can flatter your silhouette. Nowadays, comfort and style go hand in hand, and sneakers are no longer just for the gym — they’ve become a key...